Aimee

Aimee | UX Designer | Frontend Developer

UX Case Study · First Project

Family
Time App

A scheduling app to help working families with multiple schedules keep track and create a better work-life balance.

UX Case StudyFigmaWireframingPrototyping
My Role
Lead UX Designer
Responsibilities
User research, wireframing, prototyping, finished product.
Project Started
September 2024
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The challenge & the goal

⚠ The Problem

Sarah is overwhelmed by managing her small business and her family's conflicting schedules. She frequently misses important events or struggles to keep everyone informed about changes.

⭐ The Goal

Provide Sarah with an easy-to-use scheduling tool that organizes her family's schedules and offers real-time updates — reducing stress, managing time more efficiently, and prioritizing family connections.


Designing for Sarah

ST
Sarah Thompson
Age 50 · Small Business Owner · Married with 2 teens

Sarah manages both her work and family life in a suburban neighborhood. She has two teenagers in numerous extracurriculars and a spouse with a demanding job. She values efficiency and is always looking for tools that can help simplify her life.

Find a centralized solution to manage all schedules in real-time
Achieve a better work-life balance with more time for herself
Create moments of family bonding amongst busy schedules
Coordinate schedules across the family without friction

Key pain points

1
Time Management

Balancing personal, professional, and family schedules leads to constant pressure and missed downtime.

2
Communication

Lack of real-time updates on a shared platform causes misunderstandings and missed appointments.

3
Prioritizing Family Time

With everyone on different schedules, finding common time for family bonding feels impossible.


Two rounds of findings

Round 1 Findings
1Needed to remove premium features for now.
2The week view on the calendar needed to be expanded.
Round 2 Findings
1Doesn't necessarily work if phone is in dark mode.
2Should add more personalization features.

What I designed & built

🎨

Lead UX Designer

🔬

User Research & Interviews

📐

Wireframing

📱

Prototyping

Finished Product


Interested in this work?

Reach out to learn more about the process, see the full prototype, or discuss opportunities.

© 2026 Aimee Van den Broeke · Family Time App UX Case Study